Google+ Pages: connect with all the things you care about

In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).

So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.



People + pages, better together
Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.

For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.

For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello.

A number of pages are already available (see below), but any organization will soon be able to join the community at plus.google.com/pages/create.

All American Rejects Anderson Cooper 360 Angry Birds Barcelona Football Club Burberry Dallas Cowboys Good Morning America H&M Macy's Modelland

The Muppets* Pepsi Phoenix Suns Save the Children Special Report with Bret Baier Toyota Train WWE X Games Zen Bikes

* You can join Kermit and Ms. Piggy for a live Hangout on the Muppets’ Google+ page today at 4:30pm PT!

Direct Connect from Google search
People search on Google billions of times a day, and very often, they're looking for businesses and brands. Today's launch of Google+ Pages can help people transform their queries into meaningful connections, so we're rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.

Maybe you're watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). We'll take you to their Google+ page, and if you want, we’ll add them to your circles.

Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center.



With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.

Posted by Vic Gundotra, Senior Vice President of Engineering

Powering a new job search engine for military veterans

(Cross-posted on the Inside Search blog and the Public Policy blog)

Earlier today, President Obama spoke about the importance of helping returning military veterans find work. Thousands of businesses have committed to hiring military veterans and families and as part of this nationwide effort, starting today, job seekers can visit the National Resource Directory (NRD) to search more than 500,000 job openings from employers around the country.

We have been working with the U.S. Department of Veterans Affairs to provide a customized job search engine for the NRD, using Google Custom Search technology. This custom search engine uses the power and scale of Google search to constantly crawl the web, looking for JobPosting markup from Schema.org on sites like simplyhired.com to identify veteran-committed job openings. An employer can easily add a job posting to NRD simply by adding that markup to their own web page. As pages are updated or removed from the web, they’re automatically updated and removed from the system, keeping the available job postings on NRD fresh and up to date.

If you’re an employer, you can find more information on how to participate on nationalresourcedirectory.gov. In addition, organizations such as local veterans' groups can help people find jobs by adding a veteran-committed jobs search box to their websites.

We’re happy to contribute to this important initiative and hope businesses use this opportunity to connect with veterans seeking employment.

Posted by Christina Chen, Product Manager, Custom Search Team

Watch the Hajj in Saudi Arabia—the world’s largest pilgrimage—live on YouTube

Nearly 2.5 million Muslims will officially begin the annual Islamic ritual of the Hajj on November 5, in Mecca, Saudi Arabia. The Hajj represents one of the five pillars of Islam; it requires all Muslims around the world who are able-bodied and can afford it to perform the pilgrimage once in their lifetime.

The Hajj is an ancient ritual, but now, through the Saudi Ministry of Culture and Information's YouTube channel, millions of people from around the world will be able to experience and comment on the event by tuning in via video.

Earlier this year, we worked with the Saudi Ministry of Culture and Information to broadcast Islamic prayers live during Ramadan from the Holy Mosque in Mecca for the first time. In continued cooperation with the Ministry, we’re now able to live stream the Hajj on YouTube for the first time.

The stream will be live on Saturday, November 5 at http://www.youtube.com/hajjlive.

Posted by Najeeb Jarrar, product marketing manager, Middle East and North Africa, & Abdulrahman Tarabzouni, regional manager, emerging Arabia

(Cross-posted on the YouTube blog)

Shipping the Google in Google+

A few weeks ago Larry mentioned that we’d start shipping the Google part of Google+. The Android team then launched Ice Cream Sandwich, with a focus on improved sharing via Google+. And today we're rolling out two more Google+ features that integrate with two more Google products: YouTube and Chrome.

YouTube
It's no secret that YouTube is filled with tons of great content (from inspiring speeches to music videos to honey badgers). We wanted to bring YouTube directly into Google+—as well as make it easier to watch and share your favorites—so we're launching a YouTube "slider" in the stream. Here’s how it works:

• Mouse over the new YouTube icon at the top right of Google+
• It'll slide out and ask, "What would you like to play"?
• Enter whatever you're in the mood for (like a topic or a musical artist)

We'll start playing a list of related videos in a new pop-up window, and if you move the pop-up elsewhere, you can still navigate your playlist from the slider:

From left to right: YouTube slider (closed), slider (open), pop-up playlist, slider (while playing)

Sharing YouTube videos with your circles also works (of course), but there's a nice little twist: the people you share with can open a related playlist directly from your post! Last but not least, we’re starting to include YouTube playlists in Google+ search results.

YouTube video in the stream (left), YouTube playlist in Google+ search results (right)

Chrome
We're also rolling out two new Google+ Chrome extensions:

• +1 button: +1 any webpage and share it with your circles
• Notifications: check your Google+ notifications while you browse the web

Of course, if you don't use Chrome, then you can use Google Toolbar for Internet Explorer. The new version—also rolling out today—includes these same sharing and notification features.

Google+ Chrome extensions: +1 button (left), notifications (right)

We've got lots more planned for Google+, YouTube and Chrome (and all the other Google products you already use). But we hope you enjoy today's small taste of shipping the Google in Google+.

Posted by Vic Gundotra, Senior Vice President of Engineering

Giving you fresher, more recent search results

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

• Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old. 

• Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information. 

• Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information. 

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score], a result that is a week old might be too old.

Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

Posted by Amit Singhal, Google Fellow

(Cross-posted on the Inside Search blog)

Making ideas real with SketchUp

For the past decade, legions of Google SketchUp users have been quietly shaping the world around us. Two million professionals and hobbyists use this 3D modeling tool every week to design everything under the sun, including houses, room layouts, movie sets, aquariums, bridges, robots and furniture. They even rebuild cities. Chances are, even if you haven’t tried SketchUp yourself, you’ve witnessed, touched or walked inside something created by a SketchUp user.

We think it’s time these behind-the-scenes heroes get a well-deserved round of applause, so we’re starting the Make Ideas Real project. Make Ideas Real is about showcasing the intrepid inventors, designers and dreamers using SketchUp to bring their ideas to life.



If you’re a proud SketchUp modeler, please share your story with us. We’ll curate the work we receive for an online showcase launching in early 2012. Let’s show people everywhere how SketchUp users are changing the shape of our physical world.

Learn more by visiting the SketchUp blog.

Posted by Gopal Shah, SketchUp team

Discovering Talented Musicians with Acoustic Analysis

Posted by Charles DuHadway, YouTube Slam Team, Google Research

In an earlier post we talked about the technology behind Instant Mix for Music Beta by Google. Instant Mix uses machine hearing to characterize music attributes such as its timbre, mood and tempo. Today we would like to talk about acoustic and visual analysis -- this time on YouTube. A fundamental part of YouTube's mission is to allow anyone anywhere to showcase their talents -- occasionally leading to life-changing success -- but many talented performers are never discovered. Part of the problem is the sheer volume of videos: forty eight hours of video are uploaded to YouTube every minute (that’s eight years of content every day). We wondered if we could use acoustic analysis and machine learning to pore over these videos and automatically identify talented musicians.

First we analyzed audio and visual features of videos being uploaded. We wanted to find “singing at home” videos -- often correlated with features such as ambient indoor lighting, head-and-shoulders view of a person singing in front of a fixed camera, few instruments and often a single dominant voice. Here’s a sample set of videos we found.



Then we estimated the quality of singing in each video. Our approach is based on acoustic analysis similar to that used by Instant Mix, coupled with a small set of singing quality annotations from human raters. Given these data we used machine learning to build a ranker that predicts if an average listener would like a performance.

While machines are useful for weeding through thousands of not-so-great videos to find potential stars, we know they alone can't pick the next great star. So we turn to YouTube users to help us identify the real hidden gems by playing a voting game called YouTube Slam. We're putting an equal amount of effort into the game itself -- how do people vote? What makes it fun? How do we know when we have a true hit? We're looking forward to your feedback to help us refine this process: give it a try*. You can also check out singer and voter leaderboards. Toggle “All time” to “Last week” to find emerging talent in fresh videos or all-time favorites.

Our “Music Slam” has only been running for a few weeks and we have already found some very talented musicians. Many of the videos have less than 100 views when we find them.

And while we're excited about what we've done with music, there's as much undiscovered potential in almost any subject you can think of. Try our other slams: cute, bizarre, comedy, and dance*. Enjoy!

Related work by Google Researchers:
“Video2Text: Learning to Annotate Video Content”, Hrishikesh Aradhye, George Toderici, Jay Yagnik, ICDM Workshop on Internet Multimedia Mining, 2009.

* Music and dance slams are currently available only in the US.

Go Blue, go Google

I’m one of hundreds of University of Michigan alumni currently working at Google. So is this guy. I’m proud to have a degree from U-M—and that we made it to two Rose Bowls and one Final Four during my time there. But I’m even more proud that today we’re welcoming my alma mater to the Google Apps for Education family. By providing our cloud services to the entire university community, we’ll continue to build on the strong relationship that Google and the University of Michigan have had for many years. Many other alums—especially in our Ann Arbor office—are just as excited as I am:



Over a year ago, the University of Michigan (U-M) announced a new IT strategy known as NextGen Michigan, a plan to upgrade technology across the campus. Laura Patterson, U-M’s Chief Information Office, told us the switch to Google is just one of many projects that will make up U-M’s multi-year strategy for changing the approach to IT service and investing more heavily in technologies that will advance the university’s academic, teaching, research and clinical programs. She said: “Adopting Google Apps for Education will help support U-M’s leadership in teaching, learning and discovery, as well as improve collaboration across campus.”

As their first order of business, U-M kicked off a project to select a unified messaging and collaboration platform to help consolidate the more than 40 email and calendar tools which currently service about 90,000 students, faculty and staff. After a review process that included townhall meetings and a campus survey, the university’s IT steering committee overwhelmingly recommended Google Apps for Education as U-M’s preferred provider.

In addition to the suite of products in Google Apps for Education, U-M also plans to use APIs to build rich integration with existing campus services and encourage increased collaboration.

Hail to the Victors—The University of Michigan is going Google!

Posted by Dave Girouard, Vice President of Product Management

Take a walk in the park with Street View

Whether you’re planning a trip to a park around the block or around the world, you’ll now find more parks showing up in Street View. Over the past year, the Street View team, equipped with the Street View trike, traveled to 22 different countries to photograph some of the world’s most beautiful and unique parks. Starting today, you can explore the couple hundred new special collections we’ve added by visiting our gallery.

You can now tour High Line, which sits 30 feet in the air, over the bustling streets of New York City. The park sits on an elevated freight train spur that spans 1.5 miles and cuts through the western side of Manhattan. Because of Robert Hammond and Joshua David’s efforts, visitors can experience an innovative park that would have otherwise been a demolished urban structure.

You can tour the park in Street View here:

View Larger Map

Across the pond, you can visit Kensington Gardens in London. Once privately owned by Kensington Palace, the majestic arbor skyline and delicate flower beds draw locals and tourists alike. Kensington Gardens is also dotted with famous statues, such as Peter Pan, and home to the idyllic Serpentine Bridge.

View Larger Map

Community parks are where we take our evening stroll, play sports on weekends and picnic with friends. Koganei Park in Tokyo, Japan is one such place, especially during the cherry blossom season—a charming park beloved by photographers, joggers and romantics.

View Larger Map

You can see more Street View special collections in this gallery or get inspired to travel with this video.

Posted by Ryan Falor, Product Manager for Street View

(Cross-posted from the Lat Long Blog)

Gmail’s new look

Back in July we showed you a preview of Gmail's new look, and we’ve been working this summer to make even more updates and improvements. Today, we’re giving you an in-depth look at the new design. If you like what you see, over the next few days you’ll be able to switch to the new look by clicking on Switch to the new look in the bottom-right of Gmail.


Streamlined conversations
Conversation view has been completely redesigned to help you read through your email threads. You’ll now see profiles pictures for your contacts, so it’s easier to keep track of who said what. We also stripped out as much as possible so you can focus on communicating with your friends and colleagues.


Elastic density
We know that you use Gmail from a variety of screen sizes and devices, so now the spacing between elements on the screen will automatically change based on the kind of display you’re using. If you prefer a denser view all the time, you can change your density manually in the Settings menu.


New HD themes
Themes have been completely rebuilt to enable us to bring you a new set of beautiful high resolution themes with imagery provided by iStockphoto. We've updated most of the old favorites as well and your theme will be automatically carried over to the new look. Go to the Settings menu to take another look at themes and choose the one that fits you best.


Smarter navigation
The navigation panel on the left keeps your labels and chat contacts in view at all times. It's also more customizable: you can resize the labels and chat areas if you want to see more, or hide the chat area entirely via the chat icon in the lower left. You can also use the arrow keys to navigate around the interface.


Better search
Click the dropdown in the search box to see a new advanced search panel, which makes it easier and faster to find exactly what you're looking for. You can use the same panel to create a filter from any search in just a few clicks.


We’re excited to finally share Gmail’s new look with you. We’ll be bringing these changes to everyone soon, but if you’d like to make the switch right away, we’re rolling out a Switch to the new look link in the bottom-right of Gmail over the next few days.

Posted by Jason Cornwell, User Experience Designer

(Cross-posted from the Gmail Blog)